Retro After Launch
Metrics → scale, change, or stop

In short
After launch, the result is judged by feeling or not analyzed at all, so it's unclear what to repeat.
Outcome
Metrics are compared against an honest baseline, a verdict is saved, and one concrete next step with an owner is defined.
How the automation runs
Trigger
Measurable launch period has ended
Automation steps
- Collect a suitable set of metrics for the launch type
- Separate true zeros from unavailable sources
- Compare the result with a pre-selected baseline
- Save the decision to scale, iterate, or kill, and the next step
Human check
The owner confirms the interpretation and decision; the system does not scale or stop the campaign itself.
Outcome
Metrics are compared against an honest baseline, a verdict is saved, and one concrete next step with an owner is defined.
Automation diagram
The overall logic is publicUsing it
When to use it
When you regularly launch content, mailings, landing pages, or campaigns and want to accumulate data-driven decisions.
How to verify
The verdict matches manual recalculation, sources are indicated, and the next step has an owner and deadline.
Tools
Recipe details
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Need help putting this in place?
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