Past Launch Dossier

In short

Data on product, sales, funnel, creatives, and competitors is scattered across systems, so a new launch starts with debatable figures.

Outcome

Parallel analysis collects a unified dossier, verifies sales according to a written methodology, and clearly separates facts, evaluations, and gaps.

How the automation runs

Trigger

A re-launch is planned or the product is transferred to a new marketer

Automation steps

1. Collects product, audience, funnel, and communication history
2. Verifies sales and deduplicates records according to the accepted methodology
3. Analyzes own materials and public actions of competitors
4. Consolidates facts, evaluations, and gaps into a single dossier for decisions

Human check

Data owner approves calculation methodology and access; conclusions, prices, and launch strategy are made by a person after cross-referencing original sources.

Outcome

Parallel analysis collects a unified dossier, verifies sales according to a written methodology, and clearly separates facts, evaluations, and gaps.

Using it

When to use it

You need to quickly reconstruct the picture of a past launch and transfer it to a marketer without oral explanations and debatable tables.

How to verify

Each figure is marked as fact or estimate, sales total matches a control manual sample, and missing data are listed as separate gaps.

Tools

Recipe details