Advertising Platform Effectiveness
Publications and reach → CPV for each channel
In short
Data on placements, costs, and actual reach live in different tables, so weak platforms are discovered too late.
Outcome
A read-only dashboard links each publication with an agreed cost and reach, calculates CPV using a unified formula, and highlights channels requiring manual review.
How the automation runs
Trigger
A new publication appeared, reach was updated, or the manager requested a report for a period
Automation steps
- Normalizes channels, dates, placements, and agreed amounts without changing sources
- Links publications with reach and marks ambiguous matches
- Calculates CPV and aggregates only using the fixed version of the formula
- Shows outliers, omissions, and discrepancies with the plan as separate queues
- Updates the read-only dashboard after manual confirmation of disputed rows
Human check
The responsible person confirms disputed links, returns, and period interpretation; the system does not buy placements or change the budget.
Outcome
A read-only dashboard links each publication with an agreed cost and reach, calculates CPV using a unified formula, and highlights channels requiring manual review.
Automation diagram
The overall logic is publicUsing it
When to use it
When there are recurring advertising placements across multiple platforms, and it is necessary to compare effectiveness using a single methodology.
How to verify
Control channel CPV matches manual calculation, cost sum matches original register, and each missed or disputed link is visible in the report.
Tools
Recipe details
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